Formerly The Convenings

Inspiration & Insights Spotlight

Welcome to End in Mind's Inspiration & Insights Spotlight. Here we highlight people, products, services and communities that support and further End in Mind's mission. Check back often to learn more about the champions, ambassadors, superheroes and all-around do-gooders who make End in Mind's work possible.

Felicia Peterson

Felicia Peterson is a sophomore at Macalester College and End in Mind's 2019 summer Marketing and Communications intern. Felicia is a member of MacNest, a paid summer internship program for students to work closely with a founder in a complex, demanding work experience while deepening Macalester's connections in the Twin Cities startup ecosystem. We are thrilled to have her!

We asked Felicia a few of our standard "get to know you" questions:   

What does it mean for you to live with the End in Mind?
Keeping the “End in Mind” requires meaningful conversations that cannot just end with someone saying something is “weird” or brushing off uncomfortable topics. For me, “the end” is not a standalone event; the context of a life must be addressed: the current status, the culture, the values, the socioeconomic position, the way language informs the way of thinking, and what being dead entails for an individual and those who survive them. This mindset mandates me to be more intentional about the relationships, machinations, and decisions I make.

Deathbed Playlist Song Choice:
The Tiny Desk version of Kishi Bashi’s “Bright Whites”

Favorite Bucket List Item:
Gaze at the stars from Iceland, Ghana, and Cambodia

What three words would you want people to remember you by? Ambitious, Earnest, Witty

Write your own epitaph in five words or less.
She gave it her all.

Why did I choose End in Mind over all the other internships?
Two months ago, the internship program coordinators revealed all the startups that reached out to the Macalester Entrepreneurship program. End in Mind immediately caught my attention and reeled me in; it checked all the boxes: non-profit, a mission to improve lives, storytelling, emphasis on creativity, and a twenty minute Metro Transit trip. The fact that End in Mind uses death to propel conversations about life paralleled a Religious Studies class I took, “Working and Living with the Dead,” impeccably. I spent a whole semester looking at the implications of how thinking about death and death practices shape the living; having an opportunity to apply those studies to the present fueled my passion for thinking about death beyond the societal taboos.

Some people say their beginning began with a bang, but I know that I will always start mine with “once upon a time.” I am thrilled to add a new chapter to my story focused on the End in Mind.

Tamara Severtson


Tamara Servertson is Manager of Mission Integration & Allina Health South Metro Community Engagement at St. Francis Regional Medical Center. Tamara collaborates with engaged partners and leaders to build resilience and advance health equity in the community. Tamara’s goal is to make everyone feel welcome everywhere. This is evident in the approach she took with End in Mind.

Tamara became connected with us when Scott and Carver Counties partnered with End in Mind to engage the community in intentional living and end of life planning discussions throughout the region. Her connections, open mind, and desire to bring value to the region made this pilot project a success locally and for End in Mind as an organization moving forward.

Tamara saw right away the value in EiM’s mission and is passionate about living all stages of life intentionally and with purpose.

“Through EiM we brought partners together in new and creative ways in Scott and Carver Counties.  I was personally interested in experiencing the way EiM can add to the conversation about intentional living and dying. EiM helped plant seeds of inspiration throughout our community which continue to help people have important conversations. Our team learned a lot through the process and I’m inspired by the work EiM continues to do to address these topics at both a local and national level," shared Tamara.

We asked Tamara why she values the End in Mind journey. Listen here for her response.

Tamara played an integral role in planning and implementing a 9-month engagement process that included both large- and small-scale events, coordinating communication campaigns, and bringing a diverse and effective group of community leaders and members together for a common purpose. This unique topic opened the door for new conversations and strengthened partnerships with representatives from the arts, faith, and cultural communities.

Tamara continues to be a trusted voice and valued colleague for End in Mind as we continue to evolve as Minnesota’s first nonprofit dedicated to igniting transformative conversations in communities about intentional living now and through the end of life. We humbly gift her the title--End in Mind Ambassador.

Thank you, Tamara, for all you continue to do for End in Mind and for communities throughout Minnesota.

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