Your Stories

These are the transformative conversations we are having with you, in your communities, and at your companies. These are the stories that are helping people live more and fear less, and igniting a cultural change around death and dying.

Check back often to learn more about the champions, ambassadors, superheroes and all-around do-gooders who make End in Mind’s work possible.

Tamara Severtson

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People Reached


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Felicia Peterson

Felicia Peterson is a sophomore at Macalester College and End in Mind’s 2019 summer Marketing and Communications intern. Felicia is a member of MacNest, a paid summer internship program for students to work closely with a founder in a complex, demanding work experience while deepening Macalester’s connections in the Twin Cities startup ecosystem. We are thrilled to have her!

We asked Felicia a few of our standard “get to know you” questions.

What does it mean for you to live with the End in Mind?
Keeping the “End in Mind” requires meaningful conversations that cannot just end with someone saying something is “weird” or brushing off uncomfortable topics. For me, “the end” is not a standalone event; the context of a life must be addressed: the current status, the culture, the values, the socioeconomic position, the way language informs the way of thinking, and what being dead entails for an individual and those who survive them. This mindset mandates me to be more intentional about the relationships, machinations, and decisions I make.

Deathbed Playlist Song Choice?
The Tiny Desk version of Kishi Bashi’s “Bright Whites”

Favorite Bucket List Item?
Gaze at the stars from Iceland, Ghana, and Cambodia

What three words would you want people to remember you by?
Ambitious, Earnest, Witty

Write your own epitaph in five words or less.
She gave it her all.

Why did I choose End in Mind over all the other internships?
Two months ago, the internship program coordinators revealed all the startups that reached out to the Macalester Entrepreneurship program. End in Mind immediately caught my attention and reeled me in; it checked all the boxes: non-profit, a mission to improve lives, storytelling, emphasis on creativity, and a twenty minute Metro Transit trip. The fact that End in Mind uses death to propel conversations about life paralleled a Religious Studies class I took, “Working and Living with the Dead,” impeccably. I spent a whole semester looking at the implications of how thinking about death and death practices shape the living; having an opportunity to apply those studies to the present fueled my passion for thinking about death beyond the societal taboos.

Some people say their beginning began with a bang, but I know that I will always start mine with “once upon a time.” I am thrilled to add a new chapter to my story focused on the End in Mind.